Digital Marketing Specialist

Are you passionate about Digital Marketing, driven by data-based customer insights, and eager to make an impact across multiple markets and brands? Join us at Kappahl Group in Mölndal as a Digital Marketing Specialist and help shape the future of responsible fashion. Apply now and be a part of our journey!

Kappahl Group exists to create a responsible world of fashion. We promise our customer fashion made with less and made for more.

We offer you
As a Digital Marketing Specialist, you will manage and optimize paid digital media across all markets and brands within the Kappahl Group. You will develop tactical full-funnel plans, coordinate content production, and ensure alignment with KPIs and business goals. You are driven by data-based customer insights and constantly seek opportunities, both in market specific conditions as well as the media- & marketing landscape. Your work will directly contribute to driving traffic to both physical stores and online platforms while strengthening our brands.

You will also play a key role in evolving our digital media strategy by actively exploring and embracing new developments in platforms, tools, and AI.
This role calls for a creative and analytical mindset, a strong understanding of customer behavior and branding, and the ability to work both independently and collaboratively.

You will collaborate closely with our digital media agency, e-commerce, in-house production, commercial, and IT teams to ensure our digital marketing efforts are effective, customer-centric, and aligned with our brand values.

Your profile
We are seeking you who have:

• A university degree or equivalent higher education in digital marketing.
• At least 3 years of hands-on experience in paid digital marketing.

·Strong theoretical and practical knowledge of paid digital marketing, with social media as a core component.

·Facilitate channel-adapted content using data-driven customer insights, combined with a solid understanding of customer, branding and business objectives.

·Experience working in or with global e-commerce companies, fashion retailer brands, or consumer products.

• Excellent communication skills in both Swedish and English.

As a person you are:

·Analytical, data-driven, and results-oriented.

·Curious, organized, and proactive.

·A team player who thrives in cross-functional collaboration.

·Passionate about digital marketing and eager to explore new technologies like AI.

You recognize yourself in our values – Inclusive, Courageous and Joyful!

Are you interested?

The position is a permanent employment with placement at our head office in Mölndal, with the possibility of hybrid work when suitable.

Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

You apply easily by answering a few questions and attaching your CV (please refrain from sending us your personal letter). Please note that due to the summer holidays, the selection process may take a bit longer than usual. We appreciate your patience and look forward to reviewing your application.

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