Director of Customer Acquisition & Activation

We're at a pivotal moment for both Tibber and the planet. When joining Tibber, you won’t just help scale a forward-thinking tech company – you’ll contribute to a real shift in how people consume electricity. With millions of smart devices connected to the Tibber platform (like electric vehicles and smart thermostats), we have one of the most unique energy trading portfolios on the market.

We’re looking for a Director of Customer Acquisition & Activation to join us in making the energy transition happen – maybe that’s you?

Job Mission 🚀

This hands-on role will have a significant impact on our customer growth and LTV. You’ll be leading a team of 6+ experts who own our customer acquisition growth and retention journey, from discovery to conversion, activation and engagement. 

As a senior member of the Central Marketing team, this role demands strong leadership skills, a data oriented, test-and-learn mindset, and the ability to influence cross-functional stakeholders across Product, Data, and local market teams.

What you'll do ✅

• Set strategy and lead the team driving acquisition growth along our customer journey, from discovery to conversion, onboarding to engagement

• Identify and lead initiatives to improve CVR - ensuring our key digital properties are powerful growth engines, converting traffic into subscriptions and sales

• Improve LTV and retention loop, overseeing strategic CRM activities that increase engagement and maximise upsell opportunities

• Deliver product-led growth by both fostering rigorous experimentation methodologies and seizing bold opportunities

• Influence Senior Leadership to secure resources and investment in product growth and CRM initiatives

• Partner with data and analytics stakeholders to track and analyse performance metrics (incl. traffic, conversion, activations, retention, revenue), delivering actionable insights and iterations to achieve growth targets

• Motivate and mentor team-members, bringing best-in-class thinking and fresh ideas, to foster a culture of creativity, ownership, continuous experimentation, and data-driven decision-making

• Champion a customer-centric, data-driven approach, leveraging market research, customer insights, and behavioral data to optimise every stage of the user journey.

What we're looking for⚡

This role demands strong leadership, a data oriented test-and-learn mindset, and the ability to influence cross-functional stakeholders. We believe you have:

• 10+ years experience in product or customer growth and/or lifecycle management roles, ideally within B2C scale-up environments, with at least 5 years spent leading teams

• Hands on experience leading growth activities for subscription or digital product oriented companies

• Expertise in experimentation frameworks, funnel optimisation, A/B testing, monetisation strategies

• Experience with User Analytics tools, SQL-based data warehouses, CMS platforms, SEO, experimentation and customer engagement platforms

• Analytical and structured thinker, capable of understanding complex data sets and attributing ROI to activities, but equally comfortable with ambiguity and making informed-trade offs

• Experience of overhauling customer journeys, launching new verticals or pivoting products is a plus - we think big and work fast

• Customer centric. You use research, data and insights to discover ‘why’ or ‘who for’ before tackling ‘what’

• Ability to recognise when a product or narrative will resonate and drive action, turning insights into growth opportunities

• Excellent communications skills, and the ability to empower team members and convince cross-functional stakeholders with clear, compelling storytelling.

💆🏻‍♀️💆🏽‍♂️ The Tibber Mindset

Tibber is not your typical energy supplier. Our tech helps hundreds of thousands of households lower and shift their energy consumption to more sustainable and affordable hours. We’re here to accelerate the energy transition – not in theory, but in everyday life.

Being on a mission to change an industry, fundamentally also means being prepared for the unexpected. We do what others say can’t be done, try and fail together but never lose sight of our users. We work passionately with sustainability and a circular approach, both with our own products and in the entire ecosystem that is affected by everything we do.

Starting out with two passionate founders in 2016, we're now 300+ people working for Tibber in our offices in Stockholm, Førde, Berlin, Amsterdam, and Oslo. We will continue to grow within our markets, and we are thrilled to be backed by investors like Balderton Capital, Eight Roads Ventures, Founders Fund, Summa, and Schibsted.

Diversity of thought fuels better products, so we welcome applicants of every background, identity and lived experience. Ready to be part of powering the energy transition? Apply below!

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