Content Marketer

The Content Marketer plays a key role in driving our brand’s digital presence and engagement through strategic content creation and social media management. By combining creative design skills with content expertise, they will develop and execute compelling visual and written content that resonates with our target audience across all digital channels. 

This role is responsible for driving the content agenda forward across brand initiatives, marketing campaigns, and employer branding efforts while consistently pioneering modern content formats and distribution strategies for B2B engagement. Through strategic planning and execution, they will create impactful marketing materials and content initiatives that enhance our brand position and create value for our customers, advancing our content execution with contemporary approaches that set new standards in B2B communication.

What you will do

Content Creation & Design Management

• Execute creative strategies in alignment with messaging framework and brand visual identity.
• Create engaging visual content, including graphics, videos, and animations for various marketing channels.
• Make sure our brand identity is clear in all visual communications across teams, e.g., social media, website, presentations, and marketing materials.
• Develop and execute content plans for campaigns, events, and marketing initiatives in collaboration with relevant roles and teams.
• Manage initiatives and projects with design agencies and other creative partners.
• Support in creation and maintaining/updating sales enablement content.
• Handle design requests from internal stakeholders and maintain consistent brand standards.
• Define and follow up on KPIs and goals to ensure we deliver on content strategy initiatives.

Drive Social Media Engagement and Execution

• Create and manage content across all social media platforms aligned with our messaging framework and content pillars.

• Drive & develop the social media content calendar to ensure consistent and strategic posting across all channels.
• Translate our products and solutions into visually appealing content for diverse audiences.
• Monitor platform analytics and engagement metrics to optimize content performance.
• Support marketing team and other functions in social media best practices and guidelines.
• Define and refine KPIs and goals for social media activities.
• Manage community engagement and maintain brand voice in all interactions.

Creative Asset Management

• Coordinate with creative agencies related to new and ongoing projects.

• Continuously develop and maintain visual asset library and templates for easy access by all teams.
• Ensure brand guidelines are regularly updated and implemented across the organization.

Performance Metrics

• Set and ensure the right metrics and KPIs are in place to effectively evaluate
  success.
• Monitor and analyze the effectiveness of content and social media efforts, making data-driven adjustments as needed.
• Provide regular reports and insights on content metrics and their impact on business goals.

Who you are

This role requires a dynamic professional who can drive engagement through
innovative content strategies and leverage cutting-edge technologies to optimize communication efforts across all job aspects.

• 4+ years of experience in content marketing or social media management.
• Creating social media & content for B2B companies.
• Proven track record in visual design and content creation.
• Experience with Adobe Creative Suite, Figma, social media management tools, and content platforms.

Essential Skills

• Advanced graphic design capabilities.
• Video & Motion capabilities both filming and post production.
• Social media expertise.
• Copywriting.
• Project management.
• English fluency.
• Adaptability to try new tools and processes.
• Following trends and best practices in content creation and social media.
• Communication skills for implementing tactics and engaging with colleagues across departments.

Why Avinode Group?

• We offer you a workplace where we have high engagement and where creativity and curiosity is always much appreciated. Your ideas will be heard.
• We have a remote-first work environment.
• Our Synergy events bring all Noders across departments together in-person to collaborate on a professional level, as well as have fun which is equally as important.
• We have opportunities to develop certain skills or to learn new things with trainings. We want to support your development and dreams.
• We’re growth-oriented, entrepreneurial, ambitious and will support you to exceed your goals.
• You will be surrounded by exceptionally talented driven people who are in pursuit of excellence.
• We see the relationship with our team members and clients like our partners.
• By working together, you will experience your standards, expectations and confidence take a quantum leap forward.
• So don't see this as any ordinary job; you are joining a force to make change and you are at the Core of this!

About Avinode Group

Avinode Group offers a fully connected suite of essential B2B software to enable Business Aviation professionals through the entire workflow of managing, sourcing, and booking aircraft. Founded in the heart of Sweden in 2002, we support around 2,000 companies globally. Our essential tools are designed to minimize stress and maximize profit for brokers and operators. The suite includes the world’s leading sourcing platform for air charter, making it easy to find aircraft, book trips, and market aircraft globally. Air charter operators and flight departments are provided with a fully cloud-based fleet management system to make flight operations smoother. Our customers can rely on a hassle-free process from quoting to booking and paying with a fully integrated payment solution.

With 150+ Noders spread between Sweden and the US, our flexible and collaborative culture empowers everyone to come forward with new ideas, try them out, make some mistakes, and initiate dialogue. Avinode Group seeks candidates who thrive on exciting assignments and can collaboratively work alongside other intelligent, humorous, and dedicated co-workers. Our roots are firmly planted in our core values, which inspire
us daily to exceed expectations. Avinode Group is owned by CAMP Systems, which is the leading provider of aircraft compliance and health management services to the global business aviation industry.

We are an equal opportunity employer. All qualified applicants will receive consideration for employmentwithout regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status.

Find more fun facts about our Noders (that’s what we call ourselves) and our culture on our website.

Want to join the Avinode group crew?

In this process Avinode group collaborates with A-hub, if you have any questions about the process please contact Maja Wikemark, maja@a-hub.se.

Kindly apply for this position with your CV and cover letter in English.

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