Marketing Automation Specialist

Podme, part of Schibsted, is on a mission to enrich people’s lives through stories. With over 400,000 subscribers across Finland, Norway and Sweden, we are accelerating our journey towards more personalized, data-driven customer experiences powered by automation, insights and AI capabilities.

We are now looking for a curious, hands-on, data-driven and experienced Marketing Automation Specialist to play a key role in driving customer growth and retention. As the owner of our marketing automation platform, Braze, you will design, build and optimize scalable customer journeys and campaigns across the full lifecycle, from onboarding to winback, ensuring every listener gets the right message, in the right channel, at the right time.

Working at the intersection of marketing, data and product, you will collaborate closely with central and local teams to turn lifecycle strategy into measurable results. You will combine technical expertise with a commercial mindset to build a customer-centric marketing automation ecosystem that supports long-term growth. You will be a part of the central marketing team, reporting to Sara Gustavsson who is the CMO.

Key responsibilities

• Lead the planning, execution, and continuous optimization of automated customer journeys and campaigns in Braze across all lifecycle stages

• Develop and maintain audience segmentation, targeting logic and content infrastructure

• Monitor campaign delivery, system performance and lifecycle KPIs to ensure continuous improvement

• Evolve the Braze data model in collaboration with Data Engineering, including defining new data needs

• Collaborate closely with local markets to plan and execute content-driven campaigns

• Establish and improve reporting, follow-up processes and performance tracking

• Support data governance efforts, including suppression logic, GDPR compliance and audience hygiene.

• Maintain a clean, well-documented Braze setup with clear naming conventions and scalable processes that support compliance and collaboration.

• Serve as Podme’s Braze platform owner, ensuring alignment with Schibsted’s centralized Braze product team

• Own the relationship with external Braze/data colleagues or consultants. Scope work, ensure quality, and follow up on delivery

• Stay up to date with industry trends and pursue continuous learning through Braze Academy, certifications and product release updates, sharing key learnings with the team to strengthen platform expertise and innovation.
  

Qualifications/skills

You’re a hands-on team player and curious problem solver who loves turning ideas into real results. You combine analytical thinking with technical skills, and enjoy building use cases that drive growth through great content, smart data and multi-channel automation. Collaboration and teamwork come naturally to you as well as the idea that the best results happen when everyone helps each other win. We believe that you have:

• Bachelor’s degree in Marketing, Technology or a related field

• Minimum 4 years of hands-on experience with marketing automation platforms (Braze, Salesforce Marketing Cloud, Adobe Campaign). Experience with Braze is a big plus.

• Strong technical understanding of events, attributes, APIs, and data flows.

• Ability to create and tailor content (copy, visuals etc) for more personalized customer communication

• General understanding of customer segmentation, targeting and personalization strategies across multi-channel environments

• Familiarity with SQL for segmentation analysis and data validation is a big plus.

• Demonstrated ability to collaborate cross-functionally with tech, data, and marketing teams

• Problem-solving, analytical, and critical-thinking skills

• Fluent in English and Swedish, both written and spoken

Placement: Stockholm

What can we offer?

Being a part of Podme means being a part of a friendly and passionate group of +80 people, who together work toward the vision of enriching people’s lives through stories. We believe in a hybrid and flexible environment that enables a good work-life balance. We are a team that values openness, feedback and learning, we look forward to hearing from you!

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