Steelwrist is looking for a new Sales Manager

This Is Not a Desk Job

Steelwrist is looking for a proven construction industry sales leader who knows how to build market share, drive dealers, and win business in a competitive environment. If you have real experience in construction equipment, understand dealer networks, and are comfortable being on the road, this role is built for you.

This position is based out of our Newington, CT headquarters with a hybrid schedule (in the office a couple days per week, balance remote). You must live within two (2) hours of Newington, CT.

What You’ll Own

• Drive sales growth and market share across assigned territories

• Lead, develop, and hold dealers and OEM partners accountable

• Identify, pursue, and close new business opportunities

• Be hands-on in the field: jobsite demos, ride-alongs, and customer meetings

• Train and coach sales staff throughout the U.S. and Canada

• Represent Steelwrist at major trade shows, dealer meetings, and OEM events

• Execute strategy, forecast accurately, and deliver results

Travel Expectations

This role requires significant travel across the United States and Canada, including:

• Trade shows and industry events

• Dealer and OEM visits

• Ride-alongs and sales training in the field

If frequent travel and face-to-face selling isn’t for you, this is not the role.

What We’re Looking For

• Minimum 5+ years of experience in the construction or construction equipment industry

• Demonstrated success in sales leadership or senior sales roles

• Deep understanding of construction equipment, attachments, and dealer networks

• Strong closer with executive-level communication skills

• Self-starter who thrives with accountability and performance expectations

• Willing and able to travel extensively

Location Requirement

• Must live within two (2) hours of Newington, CT

• Required to be in the Newington office multiple days per week

Compensation & Benefits

• Competitive base salary plus performance-driven incentives

• 401(k)

• Medical, dental, and vision insurance

• Paid time off and holidays

• Opportunity to help shape and lead Steelwrist’s continued North American growth

Ready to Lead and Win?

If you have real construction industry experience and want responsibility, visibility, and the opportunity to build something meaningful, we want to hear from you.

Submit your resume and a brief overview of your construction sales background.

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